Providing great service can make a huge difference in a small business. For companies like Zappos, Nordstrom, and Southwest Airlines, customer service is a differentiator from their competitors. Done right, good customer service can bring lots of referrals that lead…
Will 2016 Be Your Best Year Ever?
If you want 2016 to be better than 2015, you have to do something differently in 2016 than you did in 2015. It’s a simple but profound realization. Change brings the opportunity to make things better; it can be scary…
Cool Apps: Zapier
Do you need to get data from one app to another? If so, it’s time to check out Zapier. You might be moving data manually from, let’s say, your shopping cart to your CRM or from Evernote to Google Docs,…
Attract More Customers with Event Marketing
Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting. A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is…
Your Daily Numbers
Some numbers need reviewing on a daily basis, and one example of this is cash. When cash is coming in from a number of places, it’s great to have a daily summary of what was collected. It’s also great to…
Cool Tech Tools: When There’s No Internet, Use Your Personal Hotspot
Have you ever been in a situation where there’s no internet and you needed it? Or perhaps you’re at a hotel and don’t want to pay the extra $15 per day for wireless internet. If so, you’re not alone, and…
How to Avoid Sales Tax Surprises
Sales tax laws are constantly changing, and sales tax audits have increased since states and local agencies have become creative about finding new ways to generate revenues. If you haven’t made any changes in your sales tax procedures in a…
What to Do About Spam
Unfortunately, spam is an inevitable part of today’s digital world. The bad news is if you have your spam settings set too tightly, you will lose good emails. If you receive new prospects via email, you may miss out on…
Mid-Year Milestones
Wow, can you believe that 2015 is half over already? Now that we’ve crossed the halfway mark, it’s time to see if we’re on track for our 2015 goals. To do that, we need to see if we’ve met our…
Cool Tech Tools: Customer Portals
Cool Tech Tools: Customer Portals If you have a business where you have to send documents of any kind to your customers, then you may benefit from a portal. You can save time on customer service and possibly postage and…